TWWIK Academy Parents Program
Your child has a coach. Now you do too.
Coaching for parents raising young athletes, led by former Harlem Globetrotter Tracy Williams. Build their resilience and mental toughness, and a stronger bond along the way.
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For sports parents
Sound familiar?
You’re not doing it wrong. Nobody gave you the playbook. Until now.
Why it matters
Sport is the best classroom your child will ever have
Every game teaches something. How to handle pressure. How to lose and come back. How to be a good teammate. How to keep going when it gets hard.
But whether your child learns those lessons depends a lot on you. Not on how much you know about the sport, but on how you talk, listen and show up around it.
TAP² teaches you how.
Your child has a coach for the game. TAP² is the coach for everything around it.
The pressure, the setbacks, the conversations, and the bond between you.
What’s coming
Everything you need to talk, bond, learn and grow together
TAP² coaches parents on how to support their kids through the sport they play. Here’s what members get.
Video lessons from Tracy
Short, practical lessons you can watch in the car park before training.
Interviews and podcasts
Real conversations with coaches, athletes, parents and kids.
Guides and workbooks
Printable PDFs and workbooks to use at home, on your own or with your child.
A community of sports parents
Share wins, ask questions and learn from parents going through the same thing.
Live Q&A with Tracy
Bring your real situations and get answers straight from Tracy.
New content every month
A new theme each month, so you always have something to work on.
Some of the topics we’ll cover
Pressure
- Handling pressure
- Building mental toughness
- Excellence with joy
Setbacks
- Bouncing back from a loss
- Not making the team
- Being benched
Tough conversations
- The car ride home
- When they want to quit
- Working with coaches
Family and identity
- Siblings and sport
- Identity beyond sport
- Your family’s legacy
Included with the waitlist
Start getting value today
Join the waitlist and these bonus resources from Tracy land in your inbox as they’re released.
Is TAP² right for you?
Built for parents, not for drills
TAP² is for you if
- Your child plays any sport, at any level
- They’re roughly 8 to 18 years old
- You want them to love sport and grow from it
- You’re not always sure what to say or do
- You want a closer relationship through the game
It’s not for you if
- You’re looking for skills and drills training
- You want a scholarship or recruitment agent
- You only care about results, not the person
Your coach
Meet Tracy Williams
Tracy has spent more than 30 years performing under pressure at the highest level. From NCAA Division I basketball to the Harlem Globetrotters, professional basketball in Europe and head coaching in Japan, he has seen what separates athletes who thrive from those who burn out.
He has presented twice at the National Prayer Breakfast in Washington, for two U.S. Presidents, and today works with leaders and organisations across Australia and the Asia Pacific on mindset and performance.
TAP² hands that playbook to the people who matter most in a young athlete’s life: their parents.
How it works
Three simple steps
Join the waitlist
It takes 20 seconds, with no cost and no commitment.
Get bonus resources
Guides and weekly tips from Tracy, straight to your inbox.
Be first in
Waitlist members are the first to hear when TAP² opens, and the first to get in.
Bring TAP² to your club or school
Give every family in your club the tools to support their young athletes. Better parents on the sideline means happier kids, better culture and fewer players walking away from sport.
- Parent nights with Tracy
- TAP² access for your members
- Founding partner opportunities
Be the parent they remember.
Join the TAP² waitlist for early access and complimentary resources from Tracy.
Join the waitlist No cost. No spam. Unsubscribe anytime.Questions
What is TAP²?
TAP² is the TWWIK Academy Parents Program, a coaching program for parents of young athletes led by former Harlem Globetrotter Tracy Williams. It shows you how to talk, bond and grow with your child through the sport they play, while building their resilience and mental toughness.
When does it launch?
Soon. Everyone on the waitlist hears first and gets access before TAP² opens to the public.
Does it cost anything to join the waitlist?
No. Joining is complimentary, and bonus guides and tips from Tracy are included along the way.
What ages and sports is it for?
Parents of athletes aged roughly 8 to 18, in any sport. Basketball, football, netball, rugby, swimming, martial arts, tennis and everything in between.
Do I need to know a lot about sport?
Not at all. TAP² is about how you support your child, not about tactics or technique. Leave that to their coach.
Is it only for elite or talented athletes?
No. TAP² is for any parent whose child plays sport, from first season to state level. The lessons apply at every level.
Can our club or school get access?
Yes. Email [email protected] to talk about parent nights with Tracy and TAP² access for your families.
